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|AUTHOR||Goodman, Charles Schaffner|
|FORMAT:||IOS PSD EPUB MOBI TXT|
...ing objectives of the company influence the personal selling strategy and the sales policies ... Sales management & personal selling - LinkedIn SlideShare ... . In ordinary circumstances, personal selling strategies are designed on the basis of sales policies. While sales policies provide general guidelines for making personal selling decisions. Personal selling strategy determines the two important questions e.g., the nature of sales job and ... Functions of Personal Selling: The important functions of a salesperson are as follows: 1. Personal selling is an important method of demonstrating the product to the prospective cu ... Personal Selling: Meaning, Process, Objectives, Importance ... ... . Personal selling is an important method of demonstrating the product to the prospective customers and giving them full information about the product. It is easier to persuade a person to buy a product through face-to-face explanation. 2. In most of the ... Executive Functions. Personal selli...