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... Electronic merchandising were the main avenues which Lynn shares her marketing and sales wisdom ... Store Layout Design: 9 Tips for Arranging Your Retail Shop ... . If you are in merchandising and digital media this is a must read. However, being in service sales I found the principles in the book really applicable to any service and sales situation. If you are in the business of serving then delivering a great customer experience is the ... SEE IT, HEAR IT, EXPERIENCE IT, BUY IT! Increase Sales with Digital Signage, Ambiance Marketing, and Electronic Merchandising by Lynn Matson. Lynn Matson wrote the definitive book on the benefits of Interactive Merchandising. Black Diam ... Lynn Matson - Wixom, Michigan | Professional Profile ... ... . Lynn Matson wrote the definitive book on the benefits of Interactive Merchandising. Black Diamond Solutions would like you to read an enriching excerpt from it. To download it, simply fill out the form on the right. We're sure you'll get so much ou...